CASE STUDY
engaging "how-to" product videos
The challenge
BPX is one of the UK’s leading distributers of industrial automation equipment. The techincal nature of their products means it can be difficult to relay benefits in an engaging way that stands out in a highly competitive market.
Initially, BPX got in touch with the idea of creating a product demo video which evolved into an educational “how-to” video.
The solution
After an initial call with BPX to identify the target audience, key messages and mandatory content, including an on screen company logo, close ups of certain features etc., our team proposed a product demo video positioned as a training video.
By taking time to understand the BPX business, we identified that engineers, who were the key target audience, required techninal “how-to” guides to help them integrate BPX products into a wider industrial automation infrastructure.
Once the proposal was agreed, we set up a studio and created short bulleted talking points to help the trainer hit all the key messages without having to memorise a script.
After the shoot, a rough cut was sent to the BPX team for approval and wthin two weeks of the inital phone call, the video was live on their YouTube channel.
The result
Today, the “how-to” video is, by far, the most viewed product video on the BPX YouTube channel with over 1700 views.
Get in touch today to talk to us about how we can help create interesting and engaging video content to make you stand out from the crowd.
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